Guide
Intent-to-CTA: a simple content framework that ranks and converts.
Use this checklist when creating new landing pages, service pages, or product pages. It keeps SEO and UX aligned without adding clutter.
SEOUXConversion
Step 01
Define a single intent per page
Pick one primary search intent. Everything on the page should answer that intent quickly and clearly.
Step 02
Mirror intent in the headline
Use language that reflects the user query. Clear H1s improve relevance and scanning for humans and bots.
Step 03
Place the primary CTA early
Put the main action in the first screen. Supporting CTAs can appear after proof or details.
Step 04
Add proof right after clarity
Use numbers, results, or quick examples to build trust before long explanations.
Step 05
Keep internal links purposeful
Link only to next steps or related content. This improves crawl flow and reduces distraction.
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